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Adelaide Distillery Co.

Role
Say Less Studio
Services
Brand, Website & Content
Location
Adelaide, South Australia
Studio
Say Less Studio
Visit Site Visit Site

Brand overview

Adelaide Distillery Co. is a South Australian distillery producing small-batch spirits, including gin, whisky, and traditional liqueurs. Following a period of reduced activity, the brand's digital presence was fragmented and did not reflect the quality of the product.

The project focused on consolidating and re-establishing the brand across digital channels, creating a more resolved platform aligned with both the product and the direction of the business. Say Less Studio delivered a custom website, rebuilt and integrated the Shopify backend, produced a suite of photographic and video assets, and implemented SEO, analytics, and marketing infrastructure to support long-term performance.

  • Brand positioning
  • Website design & development
  • Shopify integration & optimisation
  • Photography & videography
  • SEO, analytics & email marketing
  • Social relaunch

A considered digital system aligned with the craft and commercial performance of the brand.

01. Positioning

Refined how the distillery presents itself online, with a focus on product, craft, and heritage.

02. Website Design

Developed a restrained interface that reflects the tone of the brand while maintaining clarity and ease of use.

03. Development & Build

Delivered a custom front-end integrated with Shopify, replacing the previous setup and allowing for flexible product and order management without compromising design.

04. E-commerce & Search Infrastructure

Rebuilt and optimised the Shopify backend, implemented structured SEO, and established a Google storefront to support organic discovery and product visibility.

05. Content & Marketing Systems

Produced photographic and video assets, cleaned and restructured customer data, and launched email campaigns to support ongoing engagement and sales.

06. Social

Re-established the brand's social presence, creating a consistent foundation for ongoing visibility and brand activity.

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