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We design, build, and refine brands and digital experiences that look right — working in close partnership with our clients from concept through to launch.

Stony Rise Lodge

Role
Say Less Studio
Services
Website, Brand & Content
Location
Robe, South Australia
Studio
Say Less Studio

Brand overview

Stony Rise Lodge is a boutique coastal property in Robe, South Australia, offering a mix of private room stays and full-property bookings. While the property itself was well considered, its digital presence lacked the same level of resolution, with limited emphasis on visual storytelling and overall experience.

The project addressed both positioning and presentation, shifting the brand toward a more experience-led, design-conscious direction. A restrained digital presence aligned with the tone and intent of the property.

  • Website design & development
  • Copywriting & positioning
  • Photography & videography
  • Social media launch
  • Brand & marketing consulting

A more resolved and consistent brand presence, with stronger visual storytelling and a clearer positioning as a high-end coastal stay.

01. Positioning & Copywriting

Reframed the brand around a more experience-led stay, with copy focused on atmosphere, use, and overall feel.

02. Website Design

Developed a minimal, structured interface that presents the property with clarity and supports a seamless booking journey.

03. Development & Build

Delivered a responsive build with a clean architecture, integrated booking flow, and long-term flexibility.

04. Content & Visual Direction

Produced a considered set of photographic and video assets to articulate the property, its setting, and key guest moments.