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We design, build, and refine brands and digital experiences that look right — working in close partnership with our clients from concept through to launch.

Stony Rise Lodge

Client
Stony Rise Lodge
Services
Website, Content & Digital Rollout
Industry
Accommodation / Hospitality
Location
Robe, South Australia

Brand overview

Stony Rise Lodge is a boutique coastal property in Robe, South Australia, offering a mix of private room stays and exclusive full-property bookings. While the property itself was thoughtfully designed, its digital presence lacked the same level of refinement, with limited emphasis on atmosphere, storytelling, and the overall guest experience.

The project focused on repositioning the brand toward a more experience-led and visually immersive direction — developing a restrained digital presence aligned with the tone, pace, and intent of the property. Say Less Studio delivered website design, photography, motion content, and campaign assets designed to elevate both visibility and brand perception across digital platforms.

  • Website design & development
  • Copywriting & brand positioning
  • Photography & motion content
  • Social media rollout
  • Brand & digital consulting

A more resolved and consistent brand presence, with stronger visual storytelling and a clearer positioning as a high-end coastal stay.

01. Positioning & Copywriting

Refined the brand around a more experience-led coastal stay, developing messaging and copy focused on atmosphere, guest experience, and the overall tone of the property.

02. Website Design & Development

Delivered a responsive custom build with clean architecture, integrated booking functionality, refined SEO foundations, and long-term flexibility. Included blog integration and backlink migration support to maintain continuity and search visibility from the previous website.

03. Photography & Videography

Produced an extensive suite of photographic and video assets across multiple visits, capturing guest moments, interiors, food and beverage experiences, and the broader atmosphere of the property.

04. Social Media Rollout

Re-established the brand’s social presence through a cohesive visual direction and content rollout, building a stronger foundation for ongoing visibility, engagement, and consistency across digital platforms.