Adelaide Timber Flooring is an established South Australian company specialising in the supply and installation of timber, hybrid, laminate, and engineered flooring. While the business had built a strong reputation through its workmanship and experience, its digital presence no longer reflected the standard of the company.

The project focused on redefining the brand across both positioning and digital presentation, replacing an outdated identity with a more contemporary and commercially aligned direction. Say Less Studio refined the brand positioning, rewrote all copy, and delivered a custom-built website supported by photography, video, SEO, social media rollout, and email marketing campaigns.

The build included a custom front-end integrated with Shopify, enabling the team to independently manage products, collections, and online sales while maintaining a consistent and high-end user experience.

• Brand positioning & digital refresh
• Graphic design & visual assets
• Website design & development
• Copywriting & SEO
• Photography & videography
• Shopify integration & custom front-end
• Social media relaunch