Adelaide Timber Flooring is an established South Australian company specialising in the supply and installation of timber flooring. The quality of work and experience of the business was not reflected in its existing brand or digital presence.

The project addressed both positioning and presentation, replacing an outdated identity with a more resolved and contemporary direction aligned with the standard of the product and service. Say Less Studio redefined the brand's positioning, rewrote all copy, and delivered a custom-built website, supported by photography, video, and SEO. The build included a custom front-end with an integrated Shopify backend, allowing the team to manage and expand their product range independently.

• Brand refresh & positioning
• Website design & development
• Copywriting & SEO
• Photography & videography
• Shopify integration (custom front-end)
• Social media relaunch